CapCon2010 Speakers

Ardath Albee - Content Creation
Ardath Albee is an expert at creating contagious content and e-marketing strategies that engage prospects-from initial attention until they're sales ready. She has a unique ability to develop content strategies that work hand-in-glove with overall corporate and product positioning to deliver hard hitting e-marketing programs and tools that compel customers to buy. Ardath helps her clients generate more opportunities by optimizing how they leverage marketing automation investments. Her clients include Cisco, Qwest, Avid Technologies, LANDesk and Silicon Graphics. Ardath is also the author of  eMarketing Strategies for the Complex Sale, in which she explains how to create and use online content and communication strategies to catch and hold the attention of busy prospects to the degree of engagement necessary for sales readiness.

Cari Baldwin - Lead Nurturing and Grading
Cari Baldwin is a seasoned demand gen guru, recognized thought leader and frequent industry speaker on marketing automation with nearly 2 decades of experience. As partner and co-founder of BlueBird Strategies, she is focused on ensuring the firm drives marketing programs that deliver measurable ROI for their clients. With a solid technical understanding of leading marketing automation solutions, her strengths include a deep focus on lead nurture content and process strategy, demand generation planning, content and offer development, scoring, program planning, management, execution and analysis. Cari is a proven problem-solver, combining strategic thinking, analytics and creativity with a keen eye on results. Cari values relationships and has long-standing associations with many of her clients including Composite Software, E2open, Host Analytics and LiveOps.

Michael A. Brown - Business to Business By Phone
Michael A. Brown is internationally-known as the Business To Business By Phone® expert. He also is founder and president of The Business Marketing Consultancy and Redwood Training Associates in Austin, Texas. Since 1986, the mission of all Michael’s enterprises is to help business marketers find, land, keep, and grow customers via consulting, training, and seminars. Michael’s clients include a "who's who" of successful business marketers, from startups to the Fortune 100. In 2009, Michael was voted one of the 50 Most Influential People by members of the Sales Lead Management Association. His articles have appeared in Direct magazine, DM News, and Teleprofessional.

Paul Gillin - Social Media
Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. He specializes in social media and the application of personal publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 23 years of editorial leadership experience. He was founding editor-in-chief of TechTarget. Previously, he was editor-in-chief and executive editor of Computerworld. His award-winning book, The New Influencers, chronicles the changes in markets being driven by social media.

Anne Holland - Landing Page Testing
Perhaps best known as the Founder of MarketingSherpa, a multimillion dollar research firm (which she sold in 2007) Holland is a 25-year business-to-business marketing and media veteran.  In 2009 she launched WhichTestWon.com, an entertaining educational site for marketers featuring 60+ A/B testing case studies. In 2010, she founded Subscription Site Insider, a research and training service for the paid content industry online. Holland has been a featured speaker, often keynote, at more than 100 industry events including B-to-B Demand Generation Summits, Microsoft Worldwide Partner Conferences, Online Marketing Summit, eTail shows, Email Summit, Direct Marketing Association events, and Ad-Tech conferences. Holland has been quoted in The Wall Street Journal, The New York Times, DMNews, Entrepreneur.com, Fast Company, and B@B Magazine, among many others.

Jeanne S. Jennings - Email Marketing
Jeanne S. Jennings is an email marketing strategy consultant and recognized expert in the field with over 20 years of experience in the online/Internet marketing realm. Her direct response focus gets results for her clients, which include Hasbro, Network Solutions, PRWeb, VanillaSoft, Verizon and Vocus, Jeanne is currently teaching MarketingSherpa’s Full-Day Email Marketing Essentials Workshop in 10 cities across the US and Canada. She authored The Email Marketing Kit: the Ultimate Email Marketer’s Bible and is a regular columnist on Email Marketing, since 2001, for ClickZ Experts.

Wil Reynolds - Search Engine Optimization
Over the past 10 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil's career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search; whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.