1. This is a business software marketing conference, not a general B2B conference.
   

   Our speakers are marketing experts who are able to talk specifically about the business software industry.  This is not a conference where sessions will get sidetracked by questions about other industries.

2. The speakers are available and approachable.
   

   We only accept a limited number of attendees, giving you multiple chances to interact with our experts.  Whether it’s chatting with a speaker or signing up for a One-to-One Consultation with a Capterra representative, your marketing questions will be answered (see below).

3. You will leave with actionable and proven strategies to increase lead generation.  
   

   The goal of CapCon2010 is to provide valuable content that results in real takeaways you can put into action the very next day.  You will gain the strategies, confidence and expertise needed to find and convert more sales-ready leads.

4. Helping you become a better software marketer is the only agenda.
   

   There are no sales pitches, just education.

5. We guarantee a return on your investment.

   If for any reason you feel that CapCon2010 and Capterra haven’t delivered on the promise of delivering education that actually helps you find and convert more sales-ready leads, contact us for a refund.

One-to-One Consultations

You set the agenda in our One-to-One Consultations. Whether you want a website review, an account overview, or help setting up conversion tracking, Capterra’s experts will be happy to help you tackle your greatest online marketing challenges.